early stage artist development


What I Offer

With over 14 years experience, artist manager Charlotte Caleb provides bespoke artist development for early stage artists and artists without current managers. With an ethos that revolves around sustainable growth, business development and long term artistic integrity, she works with artists to build completely unique careers.

artist development consultancy

Brand Development

A&R

Live Show Development

Digital Marketing / Social Media Strategy

Fanbase Building

Grant Writing

Deal Procurement

Who I Am

Charlotte Caleb has a Law LLB from King's College London and LPC from BPP Law School. She has been an Artist Manager for 14+ years where she has worked with countless teams of creatives and managed household names to new and emerging acts. In 2019 she was a recipient of YouTube x MMF Accelerator Fund and in 2024 of the BPI Grow Music Scheme.

She spent 3 years at Jukin Media, a viral video management company, followed by 3 years at AWAL, forming the first BI & Data Department at the record label. She was a driving force in using data to drive business decisions for artists and managed the technical migration of data when AWAL was acquired by Sony.

She now manages a roster of artists as an independent manager, as well as providing consultancy services to new and emerging acts.

“Charlotte has been an absolute gift to me - exactly what I needed.”

Lex Hearth

“It’s very tiring to do everything alone so when Charlotte helped me make a plan, I felt a weight off my chest. ”

Salin

“the ideas are flowing and I can feel that they are as excited for me to succeed as I am.”

MARTA

“I have to tell you what you're doing is so great, the value is unbelievable, and your combined experience is next level. Thank you!.”

Sydney Jane